British and Hollywood Case Studies: Distribution

DISTRIBUTION	Hollywood Film: Dawn of the Dead	Brit Film: Shaun of the Dead
Distribution company USA/UK	Universal Pictures (American)	Universal Pictures (American)
Marketing budget	$10 million	$1-2 million
Test screening information		Edgar Wright, writer and director of Shaun of the Dead, said in an interview that in test screenings done before the film's special effects were completed, audiences remarked that the ending was "a bit abrupt" and "lame". After being given a low budget and two days to finish shooting, the filmmakers added a "15 second" ending, which follow up press screening audiences liked, leading to one reviewer changing his earlier bad review, giving "an extra star.
Release pattern	•  USA: 10 March 2004 (premiere) •  Canada: 19 March 2004 •  Germany: 19 March 2004 (Berlin Nacht der 1000 Schreie) •  USA: 19 March 2004 •  Germany: 20 March 2004 (Hamburg Nacht der 1000 Schreie) •  UK: 26 March 2004 •  Ireland: 26 March 2004 •  Mexico: 31 March 2004 •  Germany: 2 April 2004 (Frankfurt Nacht der 1000 Schreie) •  Iceland:2 April 2004 •  Thailand: 9 April 2004 •  Turkey: 9 April 2004 •  Netherlands: 14 April 2004 (Amsterdam Fantastic Film Festival) •  Germany: 15 April 2004 •  Hong Kong: 15 April 2004 •  Russia: 15 April 2004 •  Austria: 16 April 2004 •  Argentina: 22 April 2004 •  Portugal: 22 April 2004 •  Singapore: 22 April 2004 •  Brazil: 23 April 2004 •  Spain: 23 April 2004 •  Italy: 23 April 2004 •  Taiwan: 23 April 2004 •  Croatia: 29 April 2004 (Zagreb) •  Netherlands: 29 April 2004 •  United Arab Emirates: 5 May 2004 •  South Korea: 14 May 2004 •  France: 15 May 2004 (Cannes Film Festival) •  Japan: 15 May 2004 •  Singapore: 27 May 2004 (uncut version) •  Egypt: 2 June 2004 •  Panama: 4 June 2004 •  Finland: 5 June 2004 (Night Visions Film Festival) •  Philippines: 9 June 2004 (Manila) •  Australia: 10 June 2004 •  Switzerland: 10 June 2004 (German speaking region) •  Bulgaria: 11 June 2004 •  Poland: 11 June 2004 •  Czech Republic: 17 June 2004 •  Slovakia: 17 June 2004 •  Greece: 18 June 2004 •  Uruguay: 18 June 2004 •  Norway: 25 June 2004 •  Sweden: 25 June 2004 •  Belgium: 30 June 2004 •  Bahrain: 30 June 2004 •  Switzerland: 30 June 2004 (French speaking region) •  Denmark: 30 June 2004 •  France: 30 June 2004 •  Philippines: 30 June 2004 (Davao) •  Israel: 1 July 2004 •  Chile: 8 July 2004 •  Croatia: 8 July 2004 •  Hungary: 15 July 2004 •  Finland: 30 July 2004 •  USA: 23 October 2004 (Screamfest Film Festival)	•     UK: 29 March 2004 (London premiere) •     UK: 9 April 2004 •     Ireland: 9 April 2004 •     Iceland: 30 July 2004 •     Belgium: 11 August 2004 •     Netherlands: 12 August 2004 •     Norway: 3 September 2004 •     USA: 24 September 2004 •     Australia: 7 October 2004 •     United Arab Emirates: 13 October 2004 •     Spain: 29 October 2004 •     Poland: 29 October 2004 •     Czech Republic: 2 November 2004 •     Hungary: 16 November 2004 (DVD premiere) •     Argentina: 17 November 2004 (video premiere) •     Bahrain: 24 November 2004 •     Finland: 15 December 2004 (DVD premiere) •     Sweden: 15 December 2004 (DVD premiere) •     Japan: 22 December 2004 (DVD premiere) •     Germany: 30 December 2004 •     France: 27 July 2005 •     Italy: 31 August 2005 (DVD premiere) •     Sweden: 25 September 2010 (Lund Fantastisk Film Festival) •     Canada: 5 February 2012 (Digital Film Festival) •     Spain: 4 January 2013 (Madrid re-release) •     Sweden: 9 October 2013 (limited re-release) •     Finland: 2 November 2013 (Night Visions Film Festival)
Examples of marketing	https://www.youtube.com/watch?v=--IIwV_Y6VU	https://www.youtube.com/watch?v=OMitSKT-u_k UIP planned a campaign across a diverse selection of media, including posters, press and ambient spots in pubs. Media was selected with the young male focus in mind - radio stations Xfm, Kerrang!, Virgin and talkSPORT, as well as press ads in Zoo Weekly, Nuts, Bizarre and NME. Viral emails launched two days after the premiere. This coincided with online ads on sites including thesun.co.uk and FHM.com.
Examples of other media it is available on		The film was released on DVD shortly after its theatrical run in the US, with a DVD release around December 2004 in the US. Features included several audio commentaries, EPK featurettes about the film's production, pre-production video diaries and concept videos, photo galleries, bloopers, and more. The film also saw release on the HD DVD format in July 2007, with a Blu-ray Disc release following in September 2009.
Any other info. E.g. difficulty getting a distributor?		Was originally scheduled to be released the same week as Dawn of the Dead, so Shaun of the Dead got pushed back two weeks.